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Website Audit Methodology

The Website Audit is a lightweight, informational review of one public page and selected supporting resources. It is not a Google ranking score or a substitute for a full technical audit.

How the score works

Each check receives full points when it passes, 60% for a warning, 80% for an informational result, and zero for a failure. Category scores are normalized to 100, then combined using the weights below.

SEO

25%

Page title, description, headings, canonical, social metadata, and structured data.

Technical

25%

HTTP response, robots.txt, sitemap availability, compression, and document size signals.

Security

20%

HTTPS and a small baseline set of response security headers.

Performance

20%

Initial response timing, compression, and HTML document size.

Accessibility

10%

Language and viewport metadata, image alternative text, and link accessible names.

What it does not measure

  • It does not crawl an entire website or monitor uptime over time.
  • It does not run a real-user or lab browser performance trace.
  • It does not assess business relevance, content quality, conversion rate, or search rankings.
  • Results can vary with server load, network conditions, redirects, and the page returned at audit time.
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