How to audit a website

The short answer

Start with a representative public page, review its response and page signals, then separate actionable warnings from informational findings.

Step by step

1. Run Website Audit for the public URL.
2. Review the overall score and each category score.
3. Open failed or warning checks and fix the highest-impact issues first.
4. Re-run the audit after changes and compare the results.

Technical details

• The audit checks metadata, headings, canonical and social fields, selected technical resources, HTTPS, baseline headers, response timing, HTML size, and accessibility basics.

Common mistakes

• Treating the score as a Google ranking score.
• Assuming one page represents every page on a site.
• Fixing warnings without checking the site's actual goals.

Limitations

• The audit does not crawl a complete site or run a browser performance trace.
• Results can vary with network conditions and the target server response.